Fromanteel is an affordable luxury watch brand based in The Netherlands, with customers worldwide. Fromanteel fills the gap between the 'high-end, yet expensive' and the 'affordable, yet disposable' watches in the market by offering a Swiss Made watch but, without the hefty price tag.
Join an exclusive community of investors. Shape the next era of Fromanteel and become a co-owner.
Luxury is no longer about the conspicuous show of material wealth. While once it was enough to show a brand as badge-value. Nowadays is about having the time to experience luxury on your terms.
Time is the ultimate luxury. Our luxurious future is all about experiences: together with like-minded peers in a physical environment resembling a Club House rather than a store.
Owning a Fromanteel watch is the token of such an experience.
"Nowadays is about having the time to experience luxury on your terms."
OUR STRENGTH IN NUMBERS
BE PART OF THE COMMUNITY
More than 300 investors have are already invested in Fromanteel in a previous round. A staggering 600,000 euros is invested in our brand, which enabled us to set up our direct-to-consumer strategy. Cutting the middle-man, and avoiding additional price markups. Keeping Fromanteel truly affordable whilst not compromising on quality.
Our community's strength lies in its numbers. Become part of it!
32.900 | Followers
4,6 out of 5 | Trustpilot
30.140 | Club Members
115.300 | Followers
BECOME A CO-OWNER OF FROMANTEEL
HOW DOES IT WORK?
Buying our shares makes you a co-owner of Fromanteel. All shareholders will be united in the Fromanteel Investment Cooperation, which holds shares in Fromanteel BV, our operating company.
Your shares will be managed through the Nxchange platform (www.nxchange.com), Europe’s Next Generation Stock Exchange for (tokenized) securities and digital assets. As an investor, you can manage your shares there.
WHY INVEST NOW?
Back an established company: By choosing to invest in Fromanteel, you are investing in an established company on the verge of scaling up.
Join a community of watch enthusiasts: As a co-owner, you are part of a community of like-minded peers that enjoy the finer things in life. Of course, you will also profit from the future growth of Fromanteel.
Help us build our future vision: In the next 3 to 5 years we will need all our cash to accelerate our growth and increase our impact. In the future, we expect to pay dividends.
CHOOSE A INVESTMENT TIER & GAIN EXCLUSIVE REWARDS
JOIN THE WAITING LIST
You can invest starting from 250 euros, and depending on the size of your investment, we offer something fun in return.
Join the Waiting List to be kept informed. Once the investment round opens, you will be notified via email. Contact us at email@example.com or +31 (0)20-8200 930 to answer all your questions.
First and foremost: Thank you! We will confirm your registration and notify you when we launch our investment by e-mail.
“ Between the last (2020) and the current investment round, the company's valuation increased. With it, also the value of shares I bought back then, that's interesting." - Peter. C, Fromanteel Investor
A 13-YEAR-OLD WATCH BRAND WITH A
1660 AD: Ahasuerus Fromanteel opens workshop in Amsterdam & introduces The Pendulum mechanism to the world.
2009 AD: Fromanteel Watches founded
2013 AD: introduction in De Bijenkorf
2015 AD: introduction of The Pendulum automatic watch
2016 AD: introduction in Germany
2017 AD: commissioned watch for the Dutch Royal Submarine Service
PLEASE NOTE: Once you registered you gain access to a more detailed set of predicted financials. Upon request, we can have this emailed to you.
INVESTING IN FROMANTEEL
The investment round opens on Friday 15th of April. Before this date, it's only possible to register. By registering you will be kept informed of the opening and more.
Investments can be made through the ‘Eyevestor platform (https://www.eyevestor.com). Eyevestor is a company that allows non-public companies to sell shares to their community. Each project has its own Eyeventure, and so will Fromanteel. Once our Eyeventure is live, you can press the ‘invest’ button on the homepage of the Eyeventure. Subsequently, you are requested to create an account should this be your first time investing in Fromanteel. Once logged in, you can choose your preferred payment method and complete your investment. Shares in Fromanteel are called ‘eyecons’ on the investment platform Eyevestor.
Eyevestor is one of the prominent parties within The Netherlands concerning share funding (crowdfunding through selling shares). Eyevestor managed to create a completely legally compliant manner to invest in private companies. Also, the platform allows for trading of your eyecons once the investment round closes. This user-friendly approach is what convinced Fromanteel to pursue a collaboration with Eyevestor. The platform is completely compliant with Dutch Law and is secured according to the most up-to-date security measures for an optimal experience.
Buying shares of private companies is commonly regarded as a risky form of investment. Mainly because these shares are difficult to liquidate (to sell) conventionally. However, the Eyevestor platform enables investors to trade their shares easily once the investment round closes. This is a powerful feature of the platform and is something that wasn't easily done before.
Fromanteel is in its scale-up phase. In order to expand the company further and execute its growth strategies, Fromanteel needs capital. From day one, it has been Fromanteel’s goal to become a community-driven company. Shared funding and shared ownership are therefore the right approaches. As a shareholder in Fromanteel, you own a piece of the company and profit in its growth.
Co-ownership forges a stronger relationship between the company and you, its stakeholders. You become Fromanteel's most important ambassadors and the people we turn to share our mission and vision all over the globe.
Shares (eyecons) are ownership certificates of the Fromanteel Investment Cooperation U.A. (FIC). In turn, FIC holds shares in Fromanteel B.V., the operational company. Holders of eyecons in Fromanteel Investment Cooperation U.A. are entitled to both economic and governance rights in the Fromanteel Investment Coöperatie U.A.’ Please note: to obtain governance rights one should invest above a threshold level of investments. You will find more information on the threshold amount on the Eyevestor platform.
In a Cooperation, a unit in the entity is denominated as a ‘share’, ‘participation-right’, and ‘certificate’. For convenience purposes, we use the term ‘share’ in our communication. On the Eyevestor investment platform - on which shares in Fromanteel will be offered - we will use the term ‘eyecon’.
Eyecon is the term used on Eyevestor for units in different companies (Eyeventures). Eyecons have a clearly defined definition of representation and rights you are entitled to as an eyecon holder.
All shares (eyecons) on the Eyevestor platform are tradeable when the marketplace is open and the eyecons are not time-locked.
Please note: during the issuance of Fromanteel, the marketplace is closed. When the issuance is finished, the marketplace will be reopened.
All of this is done digitally. On the eyevestor platform you will receive your shares (eyecons) in your dashboard (wallet). You will receive an e-mail confirmation of every transaction and you can export every transaction in an xls. file.
Yes. The issuance is guaranteed under legal and notarial terms. You will be able to read more about this in the ‘legal’ tab of the Eyeventure (which is accessible once the investment round opens). Investors are legally buying ‘membership rights' in the Fromanteel Investment Coöperatie U.A.’ On the Eyevestor platform these units are denominated as eyecons.
The goal is to raise money to invest in our growth. Profits are initially reinvested. The intention is, however, to pay out dividends in the future whenever possible. The focus now will be to increase the share value.