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HELLO. WE ARE FROMANTEEL
OUR MISSION
TIME IS THE NEW LUXURY
Luxury is no longer about the conspicuous display of material wealth. While once it was enough to show a brand as badge-value, nowadays, it's all about having the time to experience luxury on your own terms.
We believe that time is the ultimate luxury.
Our luxurious future is all about experiences, enjoyed: together with like-minded peers in a physical environment resembling a clubhouse rather than a store.
Owning a Fromanteel watch is the token of such an experience. This is Fromanteel. Join us!
BECOME A CO-OWNER
JOIN THE WAITING LIST
The Fromanteel share funding is currently closed. However, you can join the waiting list. As soon as a future round opens - you'd be the first to know.
Start by filling in the information below. Please note that the investment amount at this point only indicates your investment intent.
INVESTMENT REWARDS
YOUR INVESTMENT UNLOCKS DIFFERENT BENEFITS
We would love it if you joined us. You can invest from 1000 euros, and depending on the size of your investment, we have a few nice extras:
> €1.000
- Co-owner Fromanteel
- Fromanteel Voucher €100
> €2.500
- Co-owner Fromanteel
- Fromanteel Voucher €300
> €5.000
- Co-owner Fromanteel
- Special Edition 'Investor Watch, worth €450
> €10.000
- Co-owner Fromanteel
- Special Edition 'Investor Automatic Watch', worth €1.500
> €25.000
- Co-owner Fromanteel
- Special Edition 'Investor Automatic Watch', worth €1.500
- Diner with the Founders +
Hotel Accommodation for two
A CHILDHOOD DREAM
HOW IT ALL STARTED
Dear Investor,
When I first graduated from college, I was driven by a simple yet profound idea. Today, that very idea has blossomed into a nationally recognized affordable luxury brand - Fromanteel.
In those early days, I was just a young professional, trying to find an understated yet affordable watch that resonated with my personal style. But the search wasn’t easy. That challenge pushed me to create what I couldn't find; hence, Fromanteel came to life.
Starting with selling to close friends and acquaintances, I am humbled to share that we've now sold over 25,000 watches across the globe. Our brand has touched many, reflected in our 32,000 Instagram fans, 110,000 Facebook followers, and the loyalty of over 30,000 Club Members who eagerly wait for our email updates.
We're now proudly shipping Fromanteel watches across our great nation and have begun our journey into the international market. As I look to the future, the scope of our dream only gets bigger, and I invite you to be a part of it.
Alfredo Silva
Founder & CEO, Fromanteel
IN THE MEDIA
"It's admirable to see what Alfredo & Martijn have built in a very competitive market"
Thomas van Zijl, Radio-Presenter | Amsterdam
"Fromanteel started as a childhood dream, but it is now being groomed for a greater future.."
Erik Kuipers, Editor | Amsterdam
"Fromanteel's Direct-to-Consumer strategy fits well with the current industry trends."
Jeroen de Boer, Editor-in-Chief | Amsterdam
DIRECT-TO-CONSUMER APPROACH
WHAT WILL YOU DO WITH THE MONEY?
Building a great watch brand takes time, effort, and money.
We are now entering the next phase of development: strengthening our company, growing our online presence, and opening our very own branded store in Amsterdam.
That is why we are now going to start share-funding within our community. In exchange for an investment, anyone can become a co-owner.
It will be an amazing new chapter, and we are happy to start writing it together with you!
WE WILL INVEST IN :
- Staff: Attract Exceptional Talent;
- Visibility: Grow our Brand
- Product: Invest in Higher Stock Levels
OUR COMMUNITY
32.900
Followers on Instagram
Rated 4,6 out of 5 Trustpilot
30.140
eMail Subscribers
[Club Members]
115.300
Followers on Facebook
FREQUENTLY ASKED QUESTIONS
Also, the platform allows for the trading of your shares once the investment round closes. This user-friendly approach is what convinced Fromanteel to pursue a collaboration with NXChange. The platform complies with Dutch Law and is secured according to the most up-to-date security measures for an optimal experience.
As a shareholder in Fromanteel, you own a piece of the company and profit from its growth. Co-ownership forges a stronger relationship between the company and you, its stakeholders. You become Fromanteel's most important ambassadors and the people we turn to share our mission and vision all over the globe.
In a Cooperation, a unit in the entity is denominated as a ‘share,’ ‘participation right,’ and ‘certificate.’ For convenience purposes, we use the term ‘share’ in our communication. Share is the term used on NXChange for units in different companies. Certificates have a clearly defined definition of representation and rights you are entitled to as a shareholder.
- Fromanteel has fewer costs on this platform.
So, a bigger amount of your investments will be used for the growth of Fromanteel instead of platform fees. - NXChange allows brands to create their own space and conform to their brand. So, instead of competing with other investment propositions, Fromanteel will have its own space to communicate with its community.
- On NXChange's marketplace, as a co-owner of Fromanteel, you only pay 0.5% transaction fees when selling your shares instead of the 2.5% you would pay on the old Eyevestor platform.
- In your online dashboard on NXChange, you can see the current value of your shares 24/7. It is very convenient to have insight into your returns, allowing you to trade your shares whenever you want!
- Over 30.000 active community members of our Fromanteel Club;
- More than 25.000 watches sold;
- Over 20.000 customers with an average rating of 4.6 stars;
- 30% of all customers are recurring customers.
- Attracting key talent
- Strengthening our process-IT capabilities
- Instore/mass media campaigns
- Large-scale purchasing to achieve economies of scale.
- Opening our first flagship store
The value of Fromanteel is built up from the value of the company to date; there is a start-up with proven products and a strong team. Sales have grown in the last two years to over 1 million euros in 2023 and most likely more than double for the following year. Also, Fromanteels’ value is part of its brand value, unique positioning, growth potential, and social and sustainable importance.
Finally, a comparison was made with other fast-growing companies within the watch-related & jewelry niche industry. A revaluation of the company will take place over the years so that you are always up-to-date on the value of your investment.
If you wish to receive Fromanteels’ valuation report, please contact investor@fromanteel.nl. We will send it directly to your inbox.
The price per certificate is calculated by dividing the final enterprise value by the number of outstanding certificates. In this case €5.2 million divided by 74.285 certificates makes the price per certificate €70,-. Currently, 74.825 certificates are held by current certificate holders, whereas in this shared funding round, at least 8.571 certificates of shares will be offered. For instance, an investment of €1,000 will result in 15 certificates.
The difference in the value will determine the final return. This can be either negative or positive, but obviously, Fromanteel will target an increase in value.
How high the return will be can never be said with certainty. You are stepping into a relatively early phase of Fromanteel. There is, however, a strong foundation, but the growth is starting now. If the value is added to the company, it influences the value of your certificate directly.
The forecast is a minimum doubling of turnover within the next 2 years. This would therefore mean that the value of your investment would also be doubled.
However, this is a forecast and not a guarantee for the future. The return could be monetized by a sale on the marketplace or when Fromanteel is (partially) sold to a third party. The dividend amount is determined each year after the annual figures have been adopted and made definitive. The board of Fromanteel decides whether the profit will be distributed as dividends or reinvested. The expected dividend yield for the next three years is, therefore, very difficult to estimate, especially since Fromanteel, together with you as co-owners, is still a long way from its maturity phase.
NOTABLE MENTIONS
“I love it how much functionality is stuffed into a clean, modern design.” Stephen J. Pulvirent Editor | New York
“Two words: Stylish & Timeless”.
Serge van Maerke Editor | Antwerp
“Fromanteel has established itself well in the watch world."
Ben Winstanley Editor | London
“Fromanteel checks all boxes when it comes
to good taste with excellent quality."
Gandor Bronkhorst Editor | Amsterdam
“We'd buy the Pendulum automatic watch."
Matt Alagiah Editor | London
Fromanteel Watches BV
Keizersgracht 241-3 | 1016 EA | Amsterdam | The Netherlands
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