A STORY
WORTH INVESTING IN

Fromanteel has launched its first crowdfunding campaign, and we would love to have you on board. Invest in our exciting future & become a
co-owner of the brand.

DAYS               HRS               MIN             SEC

as featured in:

COMMUNITY OWNED & FUNDED

WANT TO SHAPE THE NEXT ERA OF FROMANTEEL?

Fromanteel is an affordable luxury watch brand based in The Netherlands, with customers worldwide. Fromanteel fills the gap between the 'high-end, yet expensive' and the 'affordable, yet disposable' watches in the market by offering a Swiss Made watch but, without the hefty price tag.

Join an exclusive community of investors.
Shape the next era of Fromanteel and become a co-owner.


EXPERIENCES ARE

THE FUTURE OF LUXURY

Luxury is no longer about the conspicuous show of material wealth.
While once it was enough to show a brand as badge-value.
Nowadays is about having the time to experience luxury on your own terms.

Time is the ultimate luxury
Our luxurious future is all about experiences: together with like-minded peers in a physical environment that resembles more of a Club House rather than a store.
Owning a Fromanteel watch is the token of such experience.

"Nowadays is about having the time to experience luxury on your own terms."

OUR STRENGTH IN NUMBERS

BE PART OF THE COMMUNITY

More than 300 investors have are already invested in Fromanteel in a previous round. A staggering 600,000 euros is invested in our brand, which enabled us to set up our direct-to-consumer strategy. Cutting the middle-man, and avoiding additional price markups. Keeping Fromanteel truly affordable whilst not compromising on quality. 


Our community's strength lies in its numbers. Become part of it!


32.900 | Followers

4,6 out of 5 | Trustpilot

30.140 | Club Members

115.300 | Followers

BECOME A CO-OWNER OF FROMANTEEL

HOW DOES IT WORK?

Buying our shares makes you a co-owner of Fromanteel.
All shareholders will be united in the Fromanteel Investment Cooperation which holds shares in Fromanteel BV, our operating company.

Your shares will be managed through the Eyevestor platform (www.eyevestor.com), one of the most trusted crowdfunding sites. Several other great initiatives have been financed successfully on this platform, dedicated to buying and selling shares.

WHY INVEST NOW?

Back an established company: By choosing to invest in Fromanteel, you are investing in an established company on the verge of scaling up.

Join a community of watch enthusiasts: As a co-owner, you are part of a community of like-minded peers that enjoy the finer things in life. Of course, you will also profit from the future growth of Fromanteel.

Help us build our future vision: In the next 3 to 5 years we will need all our cash to accelerate our growth and increase our impact. In the future, we expect to pay dividends.

CHOOSE A INVESTMENT TIER & GAIN EXCLUSIVE REWARDS 

JOIN THE RIDE

You can invest starting from 250 euros, and depending on the size of your investment, we offer something fun in return.

Register Now & Gain Access to the Investment Page. Registrations are not considered binding or obligatory to invest in and can be canceled at any time.

Contact us at investor@fromanteel.nl or +31 (0)20-8200 930 to get all your questions answered.

Early Bird Exclusive - The first 200 investors receive a Fromanteel voucher of €100!


> €1.000

PEARL TIER

PEARL TIER

Co-ownership of Fromanteel

Fromanteel voucher of €100

> €2.500

BRONZE TIER

BRONZE TIER

Co-ownership of Fromanteel

Fromanteel voucher of €300

> €5.000

SILVER TIER

SILVER TIER

Co-ownership of Fromanteel

Special Edition Investors' watch worth: €450

> €10.000

GOLD TIER

GOLD TIER

Co-ownership of Fromanteel

Special Edition Investors' Automatic watch worth: €1500

> €25.000

PLATINUM TIER

PLATINUM TIER

Co-ownership of Fromanteel

Special Edition Investors' Automatic watch worth: €1500

Diner with both Founders
+ hotel accommodation for two.

REGISTERED!
WHAT'S NEXT?

First and foremost: Thank you!
We will confirm your registration and notify you when we launch our investment page on Eyevestor.com by e-mail.





“ Between the last (2020) and the current investment round, the company's valuation increased. With it, also the value of shares I bought back then, that's interesting."
- Peter. C, Fromanteel Investor

A 13-YEAR-OLD WATCH BRAND WITH A 

400-YEAR-OLD HERITAGE

1660 AD: Ahasuerus Fromanteel opens workshop in Amsterdam & introduces The Pendulum mechanism to the world.

2009 AD: Fromanteel Watches founded

2013 AD: introduction in De Bijenkorf

2015 AD: introduction of The Pendulum automatic watch

2016 AD: introduction in Germany

2017 AD: commissioned watch for the Dutch Royal Submarine Service

2017 AD: Fromanteel Club founded

2018 AD: Fromanteel 'in-office' store opens

2019 AD: Fromanteel 10 Years

2020 AD: Fromanteel raises €600.000 & welcomes +300 investors onboard

2021 AD: Direct-to-Consumer strategy
tested successfully in the pandemic.

USA second market online

OUR NEXT STEPS

// scaling

// fundamentals

INVESTMENT
ALLOCATION
FOLLOWS THREE
KEY PILLARS:

// storytelling

2016 AD: introduction in Germany

// fundamentals

2017 AD: commissioned watch for the Dutch Royal Submarine Service

2020 AD: Fromanteel raises €600.000 & welcomes +300 investors onboard

1. TO BUILD A
STRONG
BASE.

// storytelling

+ increased stock levels

2. TO INCREASE
THE VISIBILITY THE BRAND

+ growing the team for success

+ Open the Amsterdam  Store

+ Increase our Fromanteel Club with more members

// scaling

3. TO INCREASE OUR ONLINE REACH.

& OPEN
MORE STORES
IN KEY CITIES.

PREDICTED GROWTH

8.2 

5.1

2.9

1.6

0.88

2022

2023

2024

2025

2026

// prognosed turnover in million of euros

5 YEAR PROGNOSED
GROWTH*

13036

8135

4620

2738

1525

2022

2023

2024

2025

2026

*base case

// prognosed number of timepieces sold

PLEASE NOTE:
Once you registered you gain access to a more detailed set of predicted financials.
Upon request, we can have this emailed to you.

INVESTING IN FROMANTEEL

THE FAQ

The investment round opens on Friday 15th of April. Before this date, it's only possible to register. By registering you will be kept informed of the opening and more.

Investments can be made through the ‘Eyevestor platform (https://www.eyevestor.com). Eyevestor is a company that allows non-public companies to sell shares to their community. Each project has its own Eyeventure, and so will Fromanteel. Once our Eyeventure is live, you can press the ‘invest’ button on the homepage of the Eyeventure. Subsequently, you are requested to create an account should this be your first time investing in Fromanteel. Once logged in, you can choose your preferred payment method and complete your investment. Shares in Fromanteel are called ‘eyecons’ on the investment platform Eyevestor.

Eyevestor is one of the prominent parties within The Netherlands concerning share funding (crowdfunding through selling shares). Eyevestor managed to create a completely legally compliant manner to invest in private companies. Also, the platform allows for trading of your eyecons once the investment round closes. This user-friendly approach is what convinced Fromanteel to pursue a collaboration with Eyevestor. The platform is completely compliant with Dutch Law and is secured according to the most up-to-date security measures for an optimal experience.

Buying shares of private companies is commonly regarded as a risky form of investment. Mainly because these shares are difficult to liquidate (to sell) conventionally. However, the Eyevestor platform enables investors to trade their shares easily once the investment round closes. This is a powerful feature of the platform and is something that wasn't easily done before.

Fromanteel is in its scale-up phase. In order to expand the company further and execute its growth strategies, Fromanteel needs capital. From day one, it has been Fromanteel’s goal to become a community-driven company. Shared funding and shared ownership are therefore the right approaches. As a shareholder in Fromanteel, you own a piece of the company and profit in its growth. Co-ownership forges a stronger relationship between the company and you, its stakeholders. You become Fromanteel's most important ambassadors and the people we turn to share our mission and vision all over the globe.

Shares (eyecons) are ownership certificates of the Fromanteel Investment Cooperation U.A. (FIC). In turn, FIC holds shares in Fromanteel B.V., the operational company. Holders of eyecons in Fromanteel Investment Cooperation U.A. are entitled to both economic and governance rights in the Fromanteel Investment Coöperatie U.A.’ Please note: to obtain governance rights one should invest above a threshold level of investments. You will find more information on the threshold amount on the Eyevestor platform. In a Cooperation, a unit in the entity is denominated as a ‘share’, ‘participation-right’, and ‘certificate’. For convenience purposes, we use the term ‘share’ in our communication. On the Eyevestor investment platform - on which shares in Fromanteel will be offered - we will use the term ‘eyecon’. Eyecon is the term used on Eyevestor for units in different companies (Eyeventures). Eyecons have a clearly defined definition of representation and rights you are entitled to as an eyecon holder.

All shares (eyecons) on the Eyevestor platform are tradeable when the marketplace is open and the eyecons are not time-locked. Please note: during the issuance of Fromanteel, the marketplace is closed. When the issuance is finished, the marketplace will be reopened.

All of this is done digitally. On the eyevestor platform you will receive your shares (eyecons) in your dashboard (wallet). You will receive an e-mail confirmation of every transaction and you can export every transaction in an xls. file.

Yes. The issuance is guaranteed under legal and notarial terms. You will be able to read more about this in the ‘legal’ tab of the Eyeventure (which is accessible once the investment round opens). Investors are legally buying ‘membership rights' in the Fromanteel Investment Coöperatie U.A.’ On the Eyevestor platform these units are denominated as eyecons.

The goal is to raise money to invest in our growth. Profits are initially reinvested. The intention is, however, to pay out dividends in the future whenever possible. The focus now will be to increase the share value.