FROMANTEEL WATCHES

SWISS MADE, WITHOUT THE HEFTY PRICE TAG

€800.000

411

€1.250.000

Investors
Backed Us

Reserved

 Invested

PITCH VIDEO

HELLO. WE ARE FROMANTEEL

OUR MISSION

TIME IS THE NEW LUXURY

Luxury is no longer about the conspicuous display of material wealth. While once it was enough to show a brand as badge-value, nowadays, it's all about having the time to experience luxury on your own terms.

We believe that time is the ultimate luxury.
Our luxurious future is all about experiences, enjoyed: together with like-minded peers in a physical environment resembling a clubhouse rather than a store.

Owning a Fromanteel watch is the token of such an experience. This is Fromanteel. Join us!

“Suitsupply made Quality Suits Affordable,
Fromanteel  is doing the same for Watches.”

Richard Smit, Editor | Amsterdam

BECOME A CO-OWNER

RESERVE YOUR SHARES

We recently closed our share funding round, during which we raised  €800,000! Currently, you can reserve your shares for the next round.  Once you do, you’ll also get access to our pitch deck. And, as soon as the new investing round opens, we’ll email you so you can be among the first to know.

400 co-owners are already on board! With their help, we have hired six new team members and invested in expanding our brand to expand internationally.

JOIN THE WAITING LIST

YOUR INVESTMENT UNLOCKS DIFFERENT BENEFITS

We would love it if you joined us. You can invest from 1000 euros, and depending on the size of your investment, we have a few nice extras:

> €1.000
  • Co-owner Fromanteel
  • Fromanteel Voucher €100 
> €2.500
  • Co-owner Fromanteel
  • Fromanteel Voucher €300 
> €5.000
  • Co-owner Fromanteel
  • Special Edition 'Investor Watch, worth €450
> €10.000
  • Co-owner Fromanteel
  • Special Edition 'Investor Automatic Watch', worth €1.500
> €25.000
  • Co-owner Fromanteel
  • Special Edition 'Investor Automatic Watch', worth €1.500
  • Diner with the Founders +
    Hotel Accommodation for two

A CHILDHOOD DREAM

HOW IT ALL STARTED

What started merely as an idea by Alfredo and Martijn has grown into a national affordable luxury brand.

Fresh out of college and at the start of their careers, the two "soon-to-be-entrepreneurs" were looking for an understated watch that they could afford.

This proved to be a difficult task. So - they set out to design their ideal watch themselves - and Fromanteel was born.

From selling a few watches to friends and family members to selling over 25,000 watches worldwide. From emailing and calling to journalists to 33,000 thousand Instagram fans, 115,000 Facebook followers, and over 30,000 Club Members on their email list.

Fromanteel's watches are shipped nationwide and
 the first steps across the border have been taken. The dream grows... 

Alfredo Silva

Martijn van Hassel

IN THE MEDIA

"It's admirable to see what Alfredo & Martijn have built in a very competitive market"
Thomas van Zijl, Radio-Presenter | Amsterdam

"Fromanteel started as a childhood dream, but it is now being groomed for a greater future.."
Erik Kuipers, Editor | Amsterdam

"Fromanteel's Direct-to-Consumer strategy fits well with the current industry trends."
Jeroen de Boer, Editor-in-Chief | Amsterdam

DIRECT-TO-CONSUMER APPROACH

WHAT WILL YOU DO WITH THE MONEY?

Building a great watch brand takes time, effort, and money.


We are now entering the next phase of development: strengthening our company, growing our online presence, and opening our very own branded store in Amsterdam.


That is why we are now going to start share-funding within our community. In exchange for an investment, anyone can become a co-owner.


It will be an amazing new chapter, and we are happy to start writing it together with you!

WE WILL INVEST IN :

  • Staff: Attract Exceptional Talent;
  • Visibility: Grow our Brand
  • Product:  Invest in Higher Stock Levels

OUR COMMUNITY

32.900
Followers on Instagram

Rated 4,6 out of  5 Trustpilot

30.140
eMail Subscribers
[Club Members]

115.300
Followers on Facebook

FREQUENTLY ASKED QUESTIONS

WHEN CAN I INVEST?
The investment round opens soon. Before it opens, it's only possible to register. By registering, you will be kept informed of the opening and more. Don't worry, we will let you know via email once we open the investment round.
HOW CAN I INVEST?
Investments can be made through the NXChange platform. NXChange is a company that allows non-public companies to sell shares to their community. Each project has its own environment, as will Fromanteel. Once our environment is live, you can press the ‘invest’ button on our page.

Subsequently, you are requested to create an account should this be your first time investing in Fromanteel. Once logged in, you can choose your preferred payment method and complete your investment. Shares in Fromanteel are tradeable on the investment platform exchange.
WHY NXCHANGE, AND CAN I TRUST IT?
NXChange is one of the prominent parties within The Netherlands concerning share funding (crowdfunding through selling shares). NXChange managed to create a legally compliant manner to invest in private companies.

Also, the platform allows for the trading of your shares once the investment round closes. This user-friendly approach is what convinced Fromanteel to pursue a collaboration with NXChange. The platform complies with Dutch Law and is secured according to the most up-to-date security measures for an optimal experience.
IS IT SAFE TO INVEST IN FROMANTEEL?
Buying shares in private companies is commonly regarded as a risky form of investment. Mainly because these shares are difficult to liquidate (to sell) conventionally. However, the NXChange platform enables investors to trade their shares easily once the investment round closes. This is a powerful feature of the platform and is something that wasn't easily done before.
WHY IS FROMANTEEL ISSUING SHARES?
Fromanteel is in its scale-up phase. To expand the company further and execute its growth strategies, Fromanteel needs capital. From day one, it has been Fromanteel’s goal to become a community-driven company. Shared funding and shared ownership are, therefore, the right approaches.

As a shareholder in Fromanteel, you own a piece of the company and profit from its growth. Co-ownership forges a stronger relationship between the company and you, its stakeholders. You become Fromanteel's most important ambassadors and the people we turn to share our mission and vision all over the globe.
WHAT ARE SHARES IN FROMANTEEL?
Shares are ownership certificates of the Fromanteel Investment Cooperation U.A. (FIC). In turn, FIC holds shares in Fromanteel B.V., the operational company. Holders of shares in the Fromanteel Investment Cooperation U.A. are entitled to both economic and governance rights in the Fromanteel Investment Coöperatie U.A.’ Please note: to obtain governance rights, one should invest above a threshold level of investments. You will find more information on the threshold amount on the NXChange platform.

In a Cooperation, a unit in the entity is denominated as a ‘share,’ ‘participation right,’ and ‘certificate.’ For convenience purposes, we use the term ‘share’ in our communication. Share is the term used on NXChange for units in different companies. Certificates have a clearly defined definition of representation and rights you are entitled to as a shareholder.
ARE THE SHARES TRADEABLE?
Yes. All shares (certificates) on the NXChange platform are tradeable when the marketplace is open and the certificates are not time-locked. Please note: during the issuance of Fromanteel, the marketplace is closed. When the issuance is finished, the marketplace will be reopened.
DO I RECEIVE ANY PROOF OF OWNERSHIP?
Yes. All of this is done digitally. On the NXChange platform, you will receive your shares (certificates) in your dashboard (portfolio). You will receive an e-mail confirmation of every transaction, and you can export every transaction in an xls. file.
IS THIS COMPLIANT WITH DUTCH LAW?
Yes. The issuance is guaranteed under legal and notarial terms. You can read more about this in the legal documents (which will be accessible once the investment round opens). Investors are legally buying ‘membership rights' in the Fromanteel Investment Coöperatie U.A.’ On the NXChange platform, these units are denominated as certificates.
WILL I RECEIVE DIVIDENDS OVER MY INVESTMENTS?
The goal is to raise money to invest in our growth. Profits are initially reinvested. The intention is, however, to pay out dividends in the future whenever possible. The focus now will be to increase the share value.
I CAN'T INVEST, HOW CAN I GET HELP?
Send an email to investor@fromanteel.nl, and we’ll help you further!
I INVESTED EARLIER VIA EYEVESTOR. WHY THE SWITCH OF PLATFORMS?
At NXChange, they think it only makes sense to provide flexibility for entrepreneurs and investors. This is why they mobilize growth capital for entrepreneurs with the guts to do things differently. They offer more flexibility and customizing of our environment. As Fromanteel, of course, we would like to take advantage of this. We (Martijn & Alfredo) are heavily involved in the transition to this platform, so - besides being a nicer showcase for our brand - it has all kinds of other advantages.
WHAT ARE THE BENEFITS OF NXCHANGE?
The benefits that you gain are as follows:
  • Fromanteel has fewer costs on this platform.
    So, a bigger amount of your investments will be used for the growth of Fromanteel instead of platform fees.
  • NXChange allows brands to create their own space and conform to their brand. So, instead of competing with other investment propositions, Fromanteel will have its own space to communicate with its community.
  • On NXChange's marketplace, as a co-owner of Fromanteel, you only pay 0.5% transaction fees when selling your shares instead of the 2.5% you would pay on the old Eyevestor platform.
  • In your online dashboard on NXChange, you can see the current value of your shares 24/7. It is very convenient to have insight into your returns, allowing you to trade your shares whenever you want!
HOW MUCH TRACTION HAS FROMANTEEL NOW?
Our impact numbers:
  • Over 30.000 active community members of our Fromanteel Club;
  • More than 25.000 watches sold;
  • Over 20.000 customers with an average rating of 4.6 stars;
  • 30% of all customers are recurring customers.
If you would like to get to know more about our impact, you can send an email to investor@fromanteel.nl
WHAT WILL YOU DO WITH MY INVESTMENT?
  • Attracting key talent
  • Strengthening our process-IT capabilities
  • Instore/mass media campaigns
  • Large-scale purchasing to achieve economies of scale.
  • Opening our first flagship store
The capital will be invested directly in the company's expansion so that Fromanteel can continue to develop and expand to achieve our objectives.
HOW WAS THE VALUATION DETERMINED?
We want to give you, our fans, enthusiasts, customers, suppliers, and colleagues, the opportunity to step in on the same terms as possible major investors. The valuation report substantiating the company valuation was prepared by our advisors and financial specialists.

The value of Fromanteel is built up from the value of the company to date; there is a start-up with proven products and a strong team. Sales have grown in the last two years to over 1 million euros in 2023 and most likely more than double for the following year. Also, Fromanteels’ value is part of its brand value, unique positioning, growth potential, and social and sustainable importance.

Finally, a comparison was made with other fast-growing companies within the watch-related & jewelry niche industry. A revaluation of the company will take place over the years so that you are always up-to-date on the value of your investment.

If you wish to receive Fromanteels’ valuation Report, please contact investor@fromanteel.nl to request the report. We will send it directly to your inbox.
HOW MUCH ARE THE CERTIFICATES WORTH?
Fromanteel is now valued at €5.2 million (the so-called 'pre-money' value). With the money Fromanteel will raise in this investment round, we arrive at the 'post-money' value.

The price per certificate is calculated by dividing the final enterprise value by the number of outstanding certificates. In this case €5.2 million divided by 74.285 certificates makes the price per certificate €70,-. Currently, the the74.825 certificates are held by current certificate holders, whereas in this shared funding round, at least 8.571 certificates of shares will be offered. For instance, an investment of €1,000 will result in 15 certificates.
WHAT IF ANOTHER COMPANY ACQUIRES FROMANTEEL?
When Fromanteel chooses to sell the company, you, as an investor, are included in this. If Fromanteel is sold at a profit, you share in this profit. In case of a sale, as described above, the certificates will be bought back by Fromanteel or the investor at the value of the acquisition, and you will be paid the selling price through the same payment way by which you made your investment.

The difference in the value will determine the final return. This can be either negative or positive, but obviously, Fromanteel will target an increase in value.
WHAT RETURN (ROI) CAN I EXPECT?
By becoming a company co-owner, there are two ways to earn returns. One is based on dividend payments (profit), and the second is the increased value of your certificate. The value of your certificate is the difference between the purchase price and the selling price of your certificate.

How high the return will be can never be said with certainty. You are stepping into a relatively early phase of Fromanteel. There is, however, a strong foundation, but the growth is starting now. If the value is added to the company, it influences the value of your certificate directly.

The forecast is a minimum doubling of turnover within the next 2 years. This would therefore mean that the value of your investment would also be doubled.

However, this is a forecast and not a guarantee for the future. The return could be monetized by a sale on the marketplace or when Fromanteel is (partially) sold to a third party. The dividend amount is determined each year after the annual figures have been adopted and made definitive. The board of Fromanteel decides whether the profit will be distributed as dividends or reinvested. The expected dividend yield for the next three years is, therefore, very difficult to estimate, especially since Fromanteel, together with you as co-owners, is still a long way from its maturity phase.
AM I SUBJECT TO ANY OBLIGATIONS OR POTENTIAL LIABILITIES?
No. NXChange does not charge a custody fee, other fees, collateral, or obligations. As for liability, there is none for you. When you invest, you buy 15 or more certificates from Fromanteel. Within holding these certificates, you are excluded from liability. Certificate holders who invest now can never be held liable for anything at any time.

NOTABLE MENTIONS

“I love it how much functionality is stuffed into a clean, modern design.”   Stephen J. Pulvirent Editor | New York

“Two words: Stylish & Timeless”.  
Serge van Maerke  Editor | Antwerp

“Fromanteel has established itself well in the watch world."  
Ben Winstanley  Editor | London

“Fromanteel checks all boxes when it comes
to good taste with excellent quality."  
Gandor Bronkhorst  Editor | Amsterdam

“We'd buy the Pendulum automatic watch."  
Matt Alagiah Editor | London