1660 AD AHASUERUS FROMANTEEL OPENS ITS FIRST CLOCKMAKING WORKSHOP IN AMSTERDAM, AND INTRODUCES THE ‘PENDULUM’ MECHANISM TO THE WORLD
2009 AD FROMANTEEL VOF FOUNDED, 2 WATCHES IN COLLECTION: THE FROMANTEEL DAY & NIGHT LIMITED EDITION
2010 AD FROMANTEEL VOF EXPANDS IT DISTRIBUTION NETWORK TO FASHION RETAIL & A HANDFUL OF JEWELERS
2013 AD FROMANTEEL BV FOUNDED. DISTRIBUTION NETWORK NOW INCLUDES KLM (INFLIGHT SALES), DE BIJENKORF AND 100 JEWELERS IN THE NETHERLANDS
2015 AD FROMANTEEL LAUNCHES ‘THE PENDULUM’, ITS FIRST AUTOMATIC (MECHANICAL) WATCH.
2016 AD FROMANTEEL LAUNCHES ITS FIRST SPECIAL PROJECT; A COMMISSIONED WATCH FOR THE DUTCH ROYAL SUBMARINE SERVICE. THE WATCH CAN BE PRE ORDERED AND WILL BE PRODUCED AS IT HITS A MIN. AMOUNT OF 100 ORDERS.
2017 AD FROMANTEEL STARTS ‘DIRECT-TO-CONSUMER’ STRATEGY, AS IT SEES A DRASTIC DECREASE IN ITS 3RD PARTY RETAIL TURNOVER.
2018 AD FROMANTEEL LAUNCHES ITS VERY OWN BRAND STORE AS PART OF ITS DIRECT-TO-CONSUMER STRATEGY.
2019 AD FROMANTEEL BV 10 YEAR ANNIVERSARY LAUNCH OF THE X PENDULUM WATCH (A SPECIAL PROJECT ), WEBSTORE SALES +75% VERSUS 2018
2020 AD FROMANTEEL 100% DTC, AND OPENS ITS DOORS FOR INVESTMENT PARTICIPATION
COLLECTIONS Four Collections; Automatic (mechanical) or Quartz (battery driven)
SWISS MADE Seal of Quality
Interchangeable Straps. More than 30 variations, colors and materials.
PERSONALIZATION: Engraving optional at purchase
SCRATCH PROOF Sapphire Glass Standard on all watches
DISPLAYED HERE : THE GENERATIONS DAY DATE - EXCLUSIVE INVESTOR EDITION
BE PART OF OUR JOURNEY.
BE PART OF OUR DREAM.
In the coming years we will shift our focus towards serving our beloved club members, leveraging our digital channels and a brand new Fromanteel store.
This is what the near future looks like:
FROMANTEEL CLUB REACHES 20.000 MEMBERS (Q1 ’20 - 14.700)
+25% GROWTH IN DIRECT-TO-CONSUMER SALES FROM MARKETS OUTSIDE THE NETHERLANDS
FROMANTEEL STORE & OFFICE OPENS AT STREET LEVEL IN CITY CENTER
FROMANTEEL CLUB REACHES AN AVERAGE OF €30 TURNOVER PER CLUB MEMBER
100.000TH MEMBER REACHED IN THE FROMANTEEL CLUB
WE DESIGN OUR WATCHES IN AMSTERDAM
THE WATCHES ARE CRAFTED IN OUR SWISS ATELIER
WATCHES ARE SOLD DIRECTLY TO CONSUMERS ONLINE, OR IN OUR OWN BRAND STORE
A SWISS MADE WATCH, WITHOUT THE LUXURY MARK UP
SWISS MADE, YET
WITHOUT THE HEFTY PRICE TAG
HOW OUR WATCHES ARE MADE
Excellent 4.6 / 5
RATED BY CUSTOMERS
I’ve been wearing Fromanteel watches since 2015 now. It’d be an honor to become apart of the company
- Robert van der Veen, FROMANTEEL CLUB MEMBER
When I first heard about the upcoming investment opportunity I got excited straight away. After doing some thorough investigation about Fromanteel’s proposition, I’m more confident than before that this brand is ready for anything
- John Wiegersma
Fromanteel crafts watches that connects taste with excellent quality
- Gandor Bronkhorst
The forecasted ROI's are based on Fromanteel's performance in previous years and growth in years to come. Real outcomes can differ from projected outcomes.
Small pieces of the Fromanteel Investment Coöperatie U.A.’. Its holders are entitled to both economic and governance rights in the Fromanteel Investment Coöperatie U.A.’(governance rights from +1.67% ownership of the coöperatie). In a Cooperative a unit in the entity is denominated as both a ‘share’, ‘participation-right’ and ‘certificate’. For convenience purposes, we use the term ‘share’ in our communication. On the eyevestor investment platform - on which shares in Fromanteel will be offered - we will use the term ‘eyecon’. Eyecon is the term used on eyevestor for units in different companies (eyeventures). For each eyeventure, it is clearly explained what eyecons represent in the company and what rights you are entitled to as an eyecon holder. In the case of Fromanteel, each eyecon holds both economic and governance rights.
In May 2020, the Fromanteel Investment Coöperatie U.A.’ was founded. The Fromanteel Investment Coöperatie U.A.’ owns 20% of Fromanteel BV and consists of 12,000 shares. Each share is worth €50, which means the Fromanteel Investment Coöperatie U.A.’ is now worth €600,000. The valuation of the Cooperative is based on the valuation of Fromanteel BV. To learn more about the financials and Fromanteel’s valuation, please send an email to firstname.lastname@example.org. In the upcoming round, 10,000 shares in the Fromanteel Investment Coöperatie U.A.’ will be offered for a total amount of €500,000.
Yes it is. The issuance is guaranteed under legal and notarial terms. You will be able to read more about this in the ‘legal’ tab of the eyeventure (which is visible when the round is opened). Investors are legally buying ‘lidmaatschapsrechten’ in the Fromanteel Investment Coöperatie U.A.’ On the eyevestor platform these units are denominated as eyecons. The Cooperative is 20% owner of the legal entity (Fromanteel B.V.) that will execute all business activities.
Once the eyeventure is live, you can press the ‘invest’ button on the homepage of the eyeventure. Subsequently, you are requested to create an account. Once logged in, you can choose your preferred payment method and complete your investment.
Investing in private company shares is commonly regarded as the most risky form of investment. Mainly because these shares are difficult to liquidate (to sell) conventionally. This is also one of the main reasons we are so excited about the eyevestor platform. Because it enables investors to trade their shares easily (something which was difficult to do before).
Fromanteel is in the scale up phase. In order to expand the company, further and execute its growth strategies, Fromanteel needs capital. From day one, it has been Fromanteel’s goal to become a community-driven company. Shared funding and shared ownership is therefore the right approach. As a shareholder in Fromanteel, you own a bit of Fromanteel and share in the growth of the company.
This creates a strong relationship between company and stakeholders. We may also call the shareholders brand ambassadors. People who believe in the mission and vision of the company. How great would it be to share the success of Fromanteel together.
Yes it is. The issuance is guaranteed under legal and notarial terms. You will be able to read more about this in the ‘legal’ tab of the eyeventure (which is visible when the round is opened). Investors are legally buying ‘membership rights’ in the Fromanteel Investment Coöperatie U.A.’ On the eyevestor platform these units are denominated as eyecons. The Cooperative is 20% owner of the legal entity (Fromanteel B.V.) that will execute all business activities.
There is no soft-cap. Every transaction is a bilateral transaction between the investor and Fromanteel.
All shares (eyecons) on the eyevestor platform are tradeable when the marketplace is open and the eyecons are not time-locked.
During the issuance of Fromanteel, the marketplace is closed. When the issuance is finished, the marketplace will be reopened.
All of this is done digitally. On the eyevestor platform you will receive your shares (eyecons) in your dashboard (wallet). You will receive an e-mail confirmation of every transaction and you can export every transaction in an xls. file.
Yes, when there is enough financial capacity to pay dividends. In our forecasts we have created 3 cases: low case, base case and high case. Dividends are expected to be 21%, 34% and 48% of your investment over the course of 4 years for each case respectively.
Fromanteel was founded in 2009 by Martijn van Hassel and Alfredo Silva. The two founders shared passion for luxury watches.
The global watch market is enormous. Fromanteel is a niche player in it and focuses on the consumer who is looking for a high-quality yet affordable watch. In the retail, you would often see Fromanteel it among luxury brands like Maurice Lacroix, Longines, Hamilton, and Tissot.
Fromanteel wants to grow significantly in the next five years by increasing the volume of watches sold directly to its consumers, without a third-party distributor. To do so, Fromanteel will expand its webstore sales internationally, leverage its Special Projects for corporate clients, and open a new Fromanteel brand store.
It is difficult to determine an exact share price in 5 years. However, we are confident of Fromanteel’s potential to scale up internationally. In recent years Fromanteel has significantly benefitted from selling its watches directly to consumers without third-party involvement. There is an opportunity ahead to scale these sales volumes. In the ROI (returns) section of this page, we’ve plotted an estimated share price increase for the coming years in a graph. If you wish to receive further financial information, please e-mail to email@example.com.